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Creating a logo for your business

Creating a logo for your business

In this article we will look at different ways you can create a logo that reflects your brand and within a budget.

Having a logo for your business is an integral part of setting up your website online. Business, online shop or even a website for like minded enthusiasts, the logo will be part of your branding and what people should identify you with when they see it. For example, the name Google and the logo, including colouring, is now easily recognised. The same applies to logos and symbols for all the coffee vendors you find on the high street. Therefore, a good logo will have a big impact.    

You can do it yourself.

If you have some design knowledge and a creative streak you can try and design your logo yourself. Software programmes like Adobe Illustrator, Fireworks or Microsoft Paint and Apple Paintbrush can bring ideas to life.

A few guidelines

Make lots of designs on paper and on the computer. You can explore different ideas and try different approaches to your idea. Be sure to keep the ideas for reference purposes because all ideas are important.
Keep you design a simple as possible. Simple designs will have more impact than a cluttered and complicated design.

Your design must represent your company and therefore reflect the values of your company. This includes the type face which must be a professional and elegant one associated with business, for example: Ariel, Impact, Tahoma or Times New Roman. You do not want to use a typeface that give you’re the wrong impression, for example Lucida Handwriting, Bradley hand ITC or Brush Script 7.

Get some feedback on your design ideas and you may see things you missed or get an enhancement on your idea.

What to use?

Logo builders

We mentioned some names of graphic design software earlier, but there are some logo builders you can use online. Some recommended builders are Free Logo Design, Tailor Brands and Logo Makr. All three are easy to use and can even generate a logo for you based on a few questions they ask.

Hire a graphics designer

This is a more expensive option but can yield much better results. You can talk with the designer about your business, your requirements and any ideas you have. They can design logo ideas for your to approve and the result will be logo that works for you and your brand. The cost of hiring a designer can range wildly depending on the designer you choose.  
The above guidelines and ideas show how you can create your logo and what routes to take in order to achieve that.

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